September 2003

FOR IMMEDIATE RELEASE

H'IT'! TV - 'REAL' TALENT TO REVOLUTIONISE TV

Had enough cooking, travel and property renovation shows to enable you to feast your family in an obscure location in a house you transformed from trash? Wouldn't you rather some more money, fame, sex and power in your life? Now its Australia's chance to have a say in what hits the small screens in our lounge room. A revolutionary TV reality show is breaking new ground and empowering viewers to be part of the next generation of TV content.

H'IT'! TV is seeking local actors, musicians, artists, designers, directors and other creative types aged 18-39 to make their kind of TV and win their share of $100,000 cash plus royalties, travel and Hollywood agent representation. International award-winning creative director Brett Clements (The Video Board Game Nightmare/Wonder World!/Just For The Record/The Aquanauts), has licensed H'it'! internationally and Australia is the first territory to put the show into production.

"They say 50% of all new inventions come from those outside the field and H'IT'! will give the next generation of digital TV makers an opportunity money can't buy to break into the business and make their mark," Clements said in launching the revolutionary format. "Technology has put media tools and production skills in everybody's hands. It is no big secret. Its all push play and auto-focus. All you need is ambition and imagination and an opportunity. This is H'it'!"

In launching the revolutionary format, Clements said "H'it'! gives contestants their best chance to put their best foot forward as they produce their own 60 second 'audition video' and send it in. This makes it a lot more attainable for those living in regional areas. The outstanding entries are compiled and tapes are sent for the judges to review and comment on from their remote locations.

"We have been successful in attracting the high calibre of judges that we have because the show and judging format is designed to liberate new talent, not castigate or intimidate it."

An impressive and growing panel of judges, including Hollywood director Phil Noyce (Patriot Games/The Saint/Rabbit Proof Fence), international artist manager and promoter Glenn Wheatley, advertising young gun Jack Singleton, the Vice President of Universal Television Asia Pacific, Mr Martin Lyall and other industry icons will help select the best 12 creatives to be brought together for six weeks to make TV history.

Contestants must be aged between 18-39 and will be selected from every State and Territory in Australia. They will live and work together completing a number of production 'challenges' before being turned loose to turn their best three ideas into TV shows. The team that produces the show that Australia votes for, will win the best the industry has to offer. They'll share in $100,000 cash, royalties from any sale of their show, a trip to MIPCOM in Cannes and Hollywood representation. To enter H'it'!, applicants will need to produce a 60-second video 'advertisement' on themselves. Full entry details and the Application Form are available from www.hittv.tv Applications close October 31, 2003.

For Further Information Contact:
Amanda 0418 262 282 or Suze 0408 418 281 email: media@hittv.tv

Links:

Hi't official website

Mediaman signed up by H'it!

Mediaman interviews H'it creator, Brett Clements

Australian Sports and Entertainment Portal: TV section

Hi't official website