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Suburbs Media: latest brand extension of Media Man Group News Skyfall
James Bond movie teams up with Heineken Skyfall
James Bond movie teams up with Heineken; Producers of the 23rd Bond movie have
exploited every possible brand connection... The
world's most successful movie franchise - James Bond, has been continuing its
winning ways in strategic and intelligent product placement, and popular beer
Heineken, appears to be one of the real winners in the latest Bond flick - Skyfall. Make
no mistake - product placement helps funds great flicks and the switched on folks
at James Bond HQ (and their advertising agency friends) are well aware of this...
so are we. Some
news outlets have claimed that without the reported £45 million revenue
Heineken poured into the film, Skyfall would not have gone ahead, but we don't
have any way to get an accurate figure, so let's just continue shall we Bond fans. We
understand that with the the Dutch beer having forked out over £28m for
the privilege of seeing Bond sip from a green bottle in an early scene helped
cover almost a third of the film's estimated £93.7m ($150m) production budget
in the process. Bond
(Daniel Craig) is a diplomatic spokesman and pitch-man of sorts on the issue of
product placement, acknowledging that their reliance on brand associations is
"unfortunate," before countering: "This movie costs a lot of money
to make (and) nearly as much again to promote, so we go where we can." That
line is about as close as we're going to get to learning the film's actual marketing
budget, given Sony Pictures International's track record is being reluctant to
divulge details on such matters. Fun
financial fact: In 2006 it was reported that product placement across all media
was worth over £3.3 billion. Beer
not your thing? According to Brandchannel, the most important "Skyfall"
product placement isn't the beer Bond drinks but the gun he shoots! Movie
Plot Outline: Daniel Craig is back as Ian Fleming's James Bond 007 in Skyfall,
the 23rd adventure in the longest-running film franchise of all time. In Skyfall,
Bond’s loyalty to M is tested as her past comes back to haunt her. As MI6
comes under attack, 007 must track down and destroy the threat, no matter how
personal the cost. Promo... Bond's
loyalty to M is tested as her past comes back to haunt her. As MI6 comes under
attack, 007 must track down and destroy the threat, no matter how personal the
cost. Director:
Sam Mendes
Writers: Neal Purvis, Robert Wade and John Logan
Stars: Daniel
Craig, Daniel Craig, Javier Bardem, Ralph Fiennes, Bérénice Marlohe,
Naomie Harris, Ben Whishaw, Helen McCrory, Rory Kinear, with Albert Finney and
Judi Dench as "M"
Produced By: Michael G. Wilson and Barbara Broccoli *Sponsored
by Heineken
News...
Craig
is the best Bond: Moore... Bond
legend Roger Moore, enthralled with ‘Skyfall,’ now thinks Daniel Craig
is the best actor to play the legendary spy... Moore,
who began his stint as the action hound in the ’70s, once gave that honor
to Sean Connery. ‘They’ve guaranteed Bond another 50 years of life,’
he said of the new film. Bond
alum Roger Moore used to think Sean Connery was the best James Bond, but now thinks
that designation belongs to Daniel Craig. "I
went to a screening of ‘Skyfall,’ and I’ve changed my opinion.
I think that he (Daniel Craig) is the Bond. He’s quite brilliant," Moore
told TIME magazine. Moore
has been a fan of Craig’s ever since the opening scene of 2006’s “Casino
Royale,” Craig’s first time in the role. James
Bond's world of movie intrigue explored in 'The Untold Story Of 007'... “I
thought ‘Casino Royale’ was tremendous,” Moore said. “I thought
his action was quite extraordinary — he did more action in the first 30 seconds
of the film than I did in 14 years of playing Bond. To me, he looks like a killer.
He looks as though he knows what he’s doing. I look as though I might cheat
at backgammon.” Craig
put his own spin on the iconic spy, just as Moore did when he first took over
the role of 007 with 1973’s “Live and Let Die.” On
playing a role already associated with Connery, he said, “You don’t
really think about that. How many millions of actors during the last 400 years
have played Hamlet? They don’t worry about how the other fella did it —
they just get on with doing it their way.” Moore’s
own way endeared his Bond to the public for seven consecutive films by Eon Productions.
His third Bond film, “The Spy Who Loved Me,” is often considered his
best, just as Connery’s third, “Goldfinger,” is often considered
his. Now Moore
thinks Craig’s third performance is the best of the franchise. "I
wrote to Barbara (Broccoli) and Michael (Wilson) and said…they’ve guaranteed
Bond another 50 years of life," he said. Bond
(and Heineken) lovers - check out this multimedia promo... | 
